How are you using Pinterest as a referral source for your business? If your response to this question is, “Errrrrr … uhhhhhhh …”, then you’re probably not using Pinterest for your business. But you use it as a party planner, recipe book, style guide, and to pin long hairstyles you’ll never have enough hair for, huh! (Just me on that last one?)
Here’s why Pinterest should be a priority for your business:
PINS GO VIRAL QUICKLY
The majority of pins on Pinterest aren’t uploaded by the user. They’re re-pins. How often do you find yourself scrolling through Pinterest and re-pinning the pins that catch your eye? I’m sure you’re thinking, “Um, Katie, that’s what Pinterest is for.” EXACTLY. From a business standpoint, other people are virtually putting in work for you! When one of your original pins is re-pinned, all of the pinner’s followers see that pin, too. And so on and so forth. Your reach increases exponentially.
PINTEREST IS A SEARCH ENGINE
When you open Pinterest for something other than semi-mindless scrolling, there’s a good chance that the first thing you do is type something in the search bar. “best chocolate chip cookies”, “fireplace white wash DIY”, “spring capsule wardrobe”, “pear spritzer”
Approaching Pinterest with an SEO mindset is easy when you think about it this way. Think about the search terms you use and keep this in mind when creating pins, so users find what they’re looking for in your pins! Remember that unlike when someone uses Google, a person opening Pinterest wants to be inspired. There’s a reason the term “Pinspiration” exists now.
PINTEREST USERS ARE HIGHLY ENGAGED
Sixty-eight percent of U.S. women between the ages of 25 and 54 use Pinterest. And almost all Pinterest users use the platform to plan purchases (93%, according to Hootsuite).
Seize the opportunities Pinterest may give you! Use it strategically and get that aesthetic going. Don’t forget to comment with your Pinterest profile so I can follow you!